The Benefits Of Buying Your Celebration Cake From Independent Cake Makers

A common thought and question often brought up in my conversations with people is why, when you can buy a cake from a supermarket for less than £10, do independent cakes makers charge significantly more for the same thing? My response is to reassure my customers that professionally produced, creative cakes, are in fact very different from the mass produced and decorated offerings that you may come across down your local supermarket aisle. By virtue of the huge scale of production that supermarkets are able to maintain, their costs are significantly lower than those of the independent cake makers. However, your cake won’t be personalised to your specification, and more importantly I believe that it won’t compare in taste to the cakes you will receive from many independent cake makers.

Affordable independent cake designers

Since forming my business several years ago, I remain very keen to offer a fair price for the creative cakes that I produce. This comes from my own experiences when looking around for my own wedding cake when planning my big day on a small budget. Some independent cake designers undoubtedly charge what can only be described as extortionate prices for their cakes – cupcakes that start from £4, ‘simple’ celebration cakes that start from £100 and wedding cakes that quite simply cost as much as the entire day itself, with a little bit added on when that magical word ‘wedding’ is spoken. Generally I would like to think – and reassure you – that this is not really the norm for independent cake makers, such as Inspired Cakes, and I personally never add a premium for undertaking a wedding, or other important, celebration cake.

The cost of producing professional and highly creative cakes

In today’s economic climate, we are all feeling the effects of prices being hiked in supermarkets. The same effect is happening within my extensive list of suppliers, who have themselves been forced to increase their prices. With reluctance this cost is ultimately passed down to the customer, although I have tried my very best to keep any price increases to the bear minimum, sometimes risking my own margins to do so. Where prices have increased I have tried to offset this with special offers and promotions through my website and via my Facebook and Twitter pages.

In addition to the ‘raw’ costs of producing highly professional creative cakes, such as ingredients and decoration, as a business, independent cake makers  also have to include costs like business insurance (public liability and product liability), internet usage, phone usage, utilities, delivery times, advertising costs and accountancy costs. This is without any account of the cake designers time, which not only includes the actual baking and decorating of the cake, but all administration tasks such as answering emails, researching cake designs and ensuring stock levels are maintained.  All rather boring but important none the less!

Many websites are quoted as saying:

“Good cake isn’t cheap, cheap cake isn’t good” – hopefully you will now agree with this statement as I do!

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